The effect of Culture in the Greek economy
As culture and creativity become an increasing driving force in the international marketplace, it is essential to measure their impact not only on the economy but also on society at large. Culture is increasingly finding a route to the market, which is leading to radical transformations in the way people create, consume and enjoy cultural products. The more that the economic value of culture is appreciated, the more people are willing to invest in culture, whether they be public agencies or private companies who recognize the real returns that culture provides.
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