Gastronomy is an essential ingredient in tourism production and consumption
As competition between tourism destinations increases, local culture is becoming an increasingly important source of new products and activities to attract and amuse tourists. Gastronomy has a particularly important role to play in this, not only because food is central to the tourist experience, but also because gastronomy has become an important source of identity formation in postmodern societies. The importance of food and eating in all cultures is emphasized by their importance of ‘taste’. Having good taste is a matter of being educated or cultivating the ‘right’ habits in eating, drinking, table manners and other areas of life.